Digital Copywriter

in Mooresville, NC

Job #:275575

Practice Area: Creative

Date Posted: 07/08/2019

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ettain group has an immediate need for a Digital Copywriter to work with a collaborative and creative team.
ettain group is seeking a Digital Copywriter responsible for the conception and execution of innovative copy for integrated, cross channel initiatives including large web initiatives, online advertising, and digital marketing. They must deliver sharp writing skills from long form web pages to short headlines in a UX environment.
    • Works directly and collaboratively to create messaging content to drive product sales
    • Develops compelling copy consistent with marketing initiatives to attract and retain customers through the online channel, enhancing business line competitive advantage and profitability
    • Partners with online channel team members as well as assigned business line contacts to perform routine edits and maintenance on existing web copy
    • Ensures conformance of work with marketing branding strategies and campaigns as well as online channel standards and procedures. Consults with appropriate staff to ensure current understanding of requirements
    • Proofreads web copy for grammar, punctuation, and style in accordance with web content style guide and industry standards. Makes appropriate corrections and consults with appropriate staff to obtain any needed clarifications
    • Facilitates review of web copy through established procedures to ensure all copy is approved and posted in a timely manner
    • Develops and maintains knowledge of directions and trends in web content usability, proactively sharing information with staff.? Researches industry data and competitor information
    • 4-year degree or the equivalent combination of education and work experience required
    • 2-3 years related experience required
    • Chat bot/iMessaging
    • Experience with online channel and proven writing/editing skills with the ability to translate complex business information and products into customer-focused, action-oriented web copy
    • Understanding of web design and usability principles with the ability to apply these concepts to simplify tasks and information on the web
    • Ability to work independently or as part of a team, comfortably switching between assignments as needed. Ability to deliver high quality work with little supervision
    • Strong organizational skills with demonstrated flexibility to shift priorities as determined by manager
    • Ability to adapt to a fast-paced environment and tight deadlines
    • Strong interpersonal communication, partnering and negotiation skills with ability to effectively communicate through verbal and written means
    • Excellent proofreading skills and attention to detail
Preferred Qualifications
    • Possess a strong online portfolio or equivalent. Online copy development or Advertising agency experience is a plus
    • Knowledge of Search Engine Optimization (SEO) principles and writing for the web
    • Experience with eCommerce, retail marketing and/or merchandising
    • Experience writing copy for selling home-related products and services

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