Channel Marketing Manager

in Mooresville, NC

Job #:274215

Practice Area: Creative

Date Posted: 05/13/2019

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Job Title:  Channel Marketing Manager

Location:  Charlotte, NC

Industry:  Retail

Terms:  Contract / Contract-to-Hire / Permanent

Compensation (optional):  Competitive

Requirements:  

The primary purpose of this role is to lead a team of marketing leads, marketing senior analysts, and marketing senior specialists to deliver strategic, data driven marketing strategies, tactics and actions that support business needs, help deliver total company metrics, drive traffic and optimize ROI through on-site marketing.The Manager,On Site Marketing, will effectively utilize both customer and in market data to optimize digital advertising campaigns online or in store to maximize annual budgets. The Manager,On SiteMarketing will possess analytical skills, problem solving agilities, and will demonstrate how to utilize, interpret and action off of data on a regular basis in their respective channel(s). This individual will also possess strong leadership skills, working with their direct reports,cross functionally across the organization, and with various external partnersto deliver results. This role drives sales and profitability by developing and implementing marketing channel strategies that drive in-store and online demand/traffic and requires a deep understanding of competitive trends, market trends and media trends to ultimately deliver total company KPIs. This position is accountable for maximizing a large annual budget within their channel and directs external media agency resources, advertising and tech partners responsible for executing  advertising campaigns to maximize advertising effectiveness and ROI.

 

RESPONSIBILITY STATEMENTS

Accountable forleadingall channel level strategy development and planning; track, report, and analyze all channel campaigns.

Leads large and diverse external agency/vendor partner teams against a pre-defined scope of work and performance metrics; effectively prioritize agency/vendor resources; own the day-to-day relationship. Selects and manages employees who report direct; as well as works cross functionally daily across a highly complex matrix organization to deliver results; ultimately accountable for delivering and executing upon the marketing strategy. Fosters a culture of collaboration and teamwork that will enable achievement of the goals of the enterprise.

Develops digital channel's advertising approach through leading the creation and execution of a rigorous testing and optimization plan; regularly report out on key findings and adjust strategy accordingly. Defines measures of success for marketing channel, and allocates resources so marketing programs are effective, economical, and appropriate for the intended audience; Tailors marketing strategies uniquely for each audience and channel as required.

Stays current with new advances in respective marketing channel digital marketing, the competitive landscape, and vendor capabilities; leverages that knowledge to influence current and future business plans and strategies; drives channel marketing innovation, thought leadership, and best practice sharing throughout the organization. Champions the benefits of respective channel's advertising internally and educate the broader organization on the ever changing and complex landscape of display advertising, including executive-level presentations at a quarterly and ad hoc basis.

Provides overall direction and guidance to develop the marketing channel strategy for large bodies of work spanning multiple

customer segments, and deliver tactics that are consistent with the organization's overall mission, vision and objectives,

and provide data-driven recommendations for optimization of performance metrics.

Possesses a deep understanding of the appropriate uses of channel marketing tactics to achieve strategic goals across multiple

customer segments, including types of messaging, promotional currencies, cadence, and experience journeys.

Demonstrates the ability to pivot quickly and adapt to the changing demands of the consumer based on how the customer

is voting with their wallet (financial performance)

Works directly with Directors, VPs, and CMO to define marketing strategies and activities and ensure they are integrated

with other parts of the business and align with corporate objectives


 


Frequently Asked Questions:

  • Benefits?  Yes, provided by Client 
  • Remote Workers?  Not eligible, must work onsite with the team 
  • Visa Sponsorship?  Not offered 
  • Corp-to-Corp?  Not eligible 

 

How to Apply:

For immediate attention please apply online and send a text message or leave a voicemail for (Emily McCulloch) at (704)-945-9993

 

ettain group is a talent solutions company dedicated to matching people with the most relevant employment opportunities in IT, healthcare IT and the digital creative space. Top employers and highly skilled talent throughout the U.S. select ettain group for a better recruitment experience. Our culture empowers teams with the flexibility to deliver a superior candidate experience and client experience using market intelligence. We recruit resources, own projects and manage programs to offer a wide range of IT development and talent solutions to our clients and candidates. To learn more about ettain group visit www.ettaingroup.com. To explore more job opportunities with ettain group, visit www.ettaingroup.com/job-board.aspx


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