Brand Analyst

in Mooresville, NC

Job #:273176

Practice Area: Creative

Date Posted: 06/10/2019

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Purpose of Role:
The Brand Analyst will partner with strategic suppliers and merchants to drive a best-in-class online customer retail experience and grow the brand's business on the website. This role will build strong business relationships with suppliers and enhance the brand's online presence to improve conversion, drive online traffic, and grow sales. The position will be responsible for analyzing the brand's online performance and for identifying opportunities for improvement in areas such as product assortment, digital content, inventory and returns. The Sr. Brand Analyst will also ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting.

This role will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. In support of the omnichannel retail strategy, this role will also partner with cross-functional groups (i.e., Merchandising, COE Product Set Up, IT/ Digital Operations, Search and Navigation, Creative, Product Management, User Experience,) to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

Brand Analyst:
Digital: Responsible for developing marketing strategies and delivering promotional marketing messages to consumers online with the intent of generating traffic and sales on the e-commerce site. Plans, develops, and implements internet marketing strategies to promote products/brands online (e. g., email, search engine, social media, display and mobile advertising, etc.). Analyzes online traffic analytics and develops actions to improve marketing campaign performance. Identifies online marketing and buying trends and insights to optimize online marketing spend and campaign performance. Oversees development of e-marketing content and material (e. g., e-newsletters, e-magazines, website and blog content, social media accounts, etc.).

E-Commerce:  Positions in this family are responsible for the company's e-commerce efforts, evaluating new ways of action to meet client’s needs, improving online operations, within the required security standards. Includes positions responsible for developing and implementing the organization's web strategies for promoting products and services through strategic marketing on the web.

Responsibility Statements: 
Analyze customer behavior and pain points to identify opportunities to improve the online experience and drive conversion (e.g., Q&A, reviews, click-through, surveys, heat maps). Conduct SEO keyword analysis and update online content to drive incremental traffic. Complete root cause analysis on key performance indicators.

Cultivate and maintain strong supplier and cross-functional partner relationships by being the primary point of contact for issues pertaining to online SKU presentation and brand performance. Build and lead complex presentations with suppliers and merchants to gain alignment on strategic plans. 

Create project plans, gain alignment with merchandising/supplier and drive execution. Build system knowledge and expertise by participating in training classes and executing project work. Identify opportunities to delegate project work to cross functional partners and track progress.

Help new team members with onboarding and training. Serve as a mentor for Analysts and new Analysts.

 


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