Digital Lifecycle Solutions

What makes up the digital lifecycle?

Digital transformations begin and end with your customers. We achieve success by integrating talent solutions across experience & engineering teams.

Our approach increases efficiency, decreases risk, and leads to usable, high performing digital products and experiences.

We build teams of creative and engineering talent

We co-manage teams while smartly filling gaps to complete the lifecycle

We own outcomes with in-house creative and engineering expertise

Design thinking

We live in an age of extreme customer expectations, where customers have the power, and trust is the new digital currency.  So we use design thinking to develop solutions from the outside in.  We keep the end users first.

For example, we used design thinking to redesign the digital front door of a major manufacturing automation company.

We aim to understand the feelings and latent needs of end users before we put pen to paper.

We unpack our findings and reframe the problem with the data we have.  If we need more data, we go back to Empathize.

Directed chaos! But chaos can be constructive. We go after a high volume of ideas. Everyone has a voice.

We use lots of different tools to build realistic interpretations of our ideas. We “fail forward” and aren’t afraid to push for novel ideas.

We share and learn from our prototype quickly. This isn’t A/B testing. We’re asking smart questions to test viability and ROI. 

Experience design

We staffed a major financial institution’s customer experience team with project managers, designers & content strategists to redesign their mobile banking experience.

The ettain team collaborated with the in-house CX team to create wireframes, prototypes and visual design standards with a strong focus on adherence to branding guidelines.

We like drawing, sketching, and erasing. Wireframes and visuals serve as a means to an end. We design only what we need to build.

We have a bias toward interactive designs. We use tools like InVision, Axure, JS libraries, or good old-fashioned HTML to simulate the real thing.

Test + Learn
We test with end users in concept phases to mold the clay and in production phases to continuously iterate and drive to value.

Content strategy

ettain group is responsible for updating, cataloging and managing a library of digital assets for nationwide bank’s online properties that serves as the source of record for user experience.

The effort informs and influences a component library, design standards, and editorial standards across the company’s entire digital ecosystem.

Digital marketing
Online publishing, social media management, email marketing, digital editing

Content strategy
We help content find its purpose by analyzing audience needs and information-seeking behaviors

We focus on consistency, SEO, channel/device, structure, and taxonomy so content is accessible

Brand management
We manage enterprise graphic and content assets to ensure consistency and scale

UI Development

We provide Agile teams to deliver software development and automation testing using Scrum for a nationwide retailer.

Our Managed Services team provides thought leadership and direction while we seamlessly align with our client’s Technology Managers, Software Managers, and Release Train Engineers.

UI development & testing
We engage front-end developers in the design process to ensure work is achievable and meets requirements. While we can build in waterfall, we prefer agile workflows to deliver iteratively and efficiently.  We engineer our test plans to design-level precision.

Agile delivery
We use Agile to achieve the same iterative-focused culture, structure, and operational capabilities as full-stack development teams.  ettain group’s Client Solutions team is uniquely positioned to help you build and manage Agile teams in the creative space, allowing you to tactically scale based on end-user needs.

Put ettain group to work for you

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