Digital Personalization Analyst

in Mooresville, NC

Job #:266885

Practice Area: Creative

Date Posted: 07/11/2018

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Digital Personalization Analyst

Job Title:  Digital Personalization Analyst

Location:  North Charlotte, NC (NOT REMOTE)

Industry:  Retail/Ecommerce

Requirements:  Digital Analyst, Adobe Target, Digital Personalization

Digital Personalization Analyst Job Summary:

Candidate will collaborate with teams in Data Analytics & Customer Insights (DACI) to deliver personalized experiences and product recommendations to customers on digital properties. This will include the maintenance of product databases within Microsoft Excel, creation of product recommendation workflows within Alteryx, and campaign management through Adobe Target. This role will also be responsible for ensuring the health of algorithms and providing actionable insights and recommendations based on analysis of reports and data provided in Microstrategy/VI.

Digital Personalization Analyst Responsibilities:

  • Responsible for the creation, optimization, and maintenance of cross-selling, up-selling, and required to function recommendations
  • Analyzes customer behavior to identify opportunities to improve customer experiences through the creation of new/manipulation of existing product recommendation algorithms
  • Conducts algorithm performance analysis to produce actionable insights that drive improved engagement and incremental revenue at a category, campaign, algorithm or product level
  • Completes root cause analysis when breakages to campaigns, algorithms, workflows, file uploads etc. fail or suddenly under perform
  • Identifies and tests innovative ways for improving product recommendation relationships by leveraging available data sets and generating new data sets when needed and possible
  • Develops and presents presentations and training sessions to peers, key stakeholders, and leadership for the purposes of educating others on how P&R is performing or can be leveraged for their areas of business 
  • Performs weekly maintenance of large data tables within excel, utilizing intermediate to advanced excel skill sets such as v-lookups and pivot tables
  • Performs bi-weekly maintenance of Alteryx workflows to ensure no items are being excluded online
  • Performs ad-hoc reporting and analytics requests for internal business partners
  • Attends Digital Sprints and provides recommendations and solutions
  • Maintains, tracks and completes Jira tickets in backlog via Personalization Jira board

Digital Personalization Analyst Requirements:


  • Bachelor’s degree in related business or quantitative analytic field (Business Management, Marketing, Statistics, Economics, etc.) with 2 - 4 years of industry experience OR 3 - 7 years of industry experience
  • Preferred enterprise grade testing tool or recommendation campaign experience (Adobe Target, Optimizely, Monetate, RichRelevance, Certona, Adobe Site Catalyst)
  • Familiarity with developing and managing product recommendation campaigns for a large Internet retail company
  • Knowledge of product merchandising
  • Experience or background in big data management, SQL, or Alteryx is a strong differentiator


Digital Personalization Analyst Key Words


  • E-commerce
  • Digital Product Analyst
  • Adobe Target
  • Digital Analyst
  • SQL


Frequently Asked Questions:


  • Benefits?  Yes, provided by ettain group during contract
  • Remote Workers?  Not eligible, must work onsite with the team
  • Visa Sponsorship?  Not offered
  • Corp-to-Corp?  Not eligible


How to Apply:

For immediate attention please apply online and send your resume to Matthew McWison,

ettain group is a talent solutions company dedicated to matching people with the most relevant employment opportunities in IT, healthcare IT and the digital creative space. Top employers and highly skilled talent throughout the U.S. select ettain group for a better recruitment experience. Our culture empowers teams with the flexibility to deliver a superior candidate experience and client experience using market intelligence. We recruit resources, own projects and manage programs to offer a wide range of IT development and talent solutions to our clients and candidates. To learn more about ettain group visit To explore more job opportunities with ettain group, visit

Interested candidates please send resume in Word format to Please reference job code 266885 when responding to this ad.

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